We read your site the way AI tools do, without clicking buttons or running scripts. Then we follow the path a guest takes to book and answer four questions.
Scan my siteWhat we look at
What we look at
What we look at
What we look at
Guests move from your homepage to checkout in five steps. We follow the same path and show you the first step an AI tool can't get past.
Can an AI tool load your homepage and read real text, or is it turned away?
Is there a page that lists your properties with links it can follow?
Does each property page state its facts in plain text?
Are rates readable, and is there a way to ask about dates without a script?
Does the Book button lead to a booking page that loads?
Each question counts according to how much it affects whether a guest can find and book you, so being reachable and readable matters most. The score doesn't change based on who built your site, and the fix guide covers everything we flag.
Public pages only. We don't log in, submit anything, or change anything.
Most AI tools read the HTML your server sends. They don't run JavaScript or click buttons, so anything that only appears after a script runs, like many booking widgets, is invisible to them. Some newer AI agents can operate a browser, but you can't count on it. If your site works without scripts, it works for every AI tool.
Your homepage, robots.txt, sitemap, and llms.txt; a listings or search page; up to three property pages; up to two policy or FAQ pages; and the page your Book link leads to. We also request your homepage the way two AI bots identify themselves, to see whether a firewall turns them away. We don't crawl the whole site, log in, or submit anything.
No. We separate the bots that look things up to answer questions (OAI-SearchBot, ChatGPT-User, PerplexityBot, Claude-SearchBot) from the ones that collect training data (GPTBot, ClaudeBot, Google-Extended). Block the training bots if you like. Only blocking the answer bots counts against you.
Usually. Most fixes are a robots.txt edit, a block of structured data, rates and policies written on the page, or a booking link that takes dates in the address. The fix guide spells out each one so you can send it to your booking engine's support team or your web person.
Not yet. We look at whether your name, address, and phone are stated clearly on your own site. Matching them against your Google Business Profile and OTA listings is worth doing by hand, and the fix guide tells you what to compare.
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